The Podcast for
Aesthetic Practice Owners
Weekly insights on growing and scaling aesthetic practices — featuring leading practitioners, industry experts, and business strategists.
Latest Episodes
Running a Medical Spa 8 Years Ago vs. Today: The Strategic Evolution of Vendor Partnerships, Compensation Models, and Unit Economics
May 28, 2026
In this episode, host Don Adeesha sits down with Amy Engel, owner of Sweet Spot Medispa and a top 50 Evolus partner, to dismantle the most expensive phrase in aesthetics: "we've al...
Surviving the Zero-Click Era: How Aesthetic Practices Win Patients When AI Answers Before the Click
May 21, 2026
In this episode, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to confront the biggest shift in local healthcare marketing in a decade. AI is now answerin...
Bridging the gap between skill set and mindset in aesthetic practice
May 14, 2026
In this episode, host Don Adeesha sits down with Nicole Cocuzza, an esthetician and educator with 35 years in the industry, to talk about why so many aesthetic practices stay stuck...
The A to Z of Starting an Aesthetic Practice Effectively
May 07, 2026
In this episode, host Don Adeesha sits down with Jay Shorr to talk about why so many new aesthetic practices fail, even when the owner is clinically excellent. Jay has spent over 5...
Adding Another Injector Won't Fix Your Margins — The CFO Framework That Determines If You Should Scale at All
April 30, 2026
In this episode, host Don Adeesha sits down with Chelsea Zainea to expose why strong revenue can still hide a financially fragile aesthetic practice. Chelsea breaks down the differ...
Building a Preventative Empire: Scaling HRT, Weight Loss, and Vein Health
April 23, 2026
In this episode, host Don Adeesha welcomes Dr. Charles Mok to discuss the quiet crisis that lies behind all injectable-only practices: commoditization within a rapidly expanding bu...
The 10-Employee Bottleneck: Operational Scoreboards and Replicating Clinical Excellence
April 07, 2026
In this episode, host Don Adeesha sits down with Cory Gallagher to tackle the crucial transition from instinct-based management to structured, scalable growth. Cory unpacks the rea...
The 'Ghost' Director Trap, Outcompeting Medspa Franchises, and The Business of Safety
March 31, 2026
In this episode, host Don Adeesha joins Dr. Kate Dee, a Yale-educated physician, author of Medspa Mayhem, and founder of Glow MediSpa, to expose the operational landmines in the "W...
Scaling Without Compromise: Closing the Associate Competency Gap, Ensuring Multi-Site Consistency, and Integrating AI Automation
March 24, 2026
In this episode, host Don Adeesha joins Mary Ford, co-founder of Smiley Aesthetics and Allergan Medical Institute faculty trainer , to tackle the practice owner's fear of the dilut...
The 'Salary vs. Commission' Debate, The Talent Quality Gap, and The ROI of Clinical Education
March 17, 2026
In this episode, host Don Adeesha joins Kim Laudati, CEO of Somercel LLC and founder of IT Intelligent Treatment, to challenge the aesthetic industry's reliance on cutthroat compen...
The Hidden Cost of High Turnover, The ROI of Staff Empowerment, and the Psychology of Retention
March 10, 2026
In this episode, host Don Adeesha joins Melissa DelFino, founder of Modern Distinction LLC and practice manager at Geria Dermatology, to bridge the gap between human behavior and p...
The 'New' Obagi Strategy and the Economics of Clinical Wellness
March 03, 2026
In this episode, host Don Adeesha sits down with Drew Fine, U.S. general manager for the professional channel at Obagi Medical, to explore the shift from traditional lab studies to...
Want to Be a Guest?
We're always looking for aesthetic practice owners and industry experts with interesting stories to tell. Whether you've built a multi-location practice, pioneered a new approach, or have unique insights on the business of aesthetics, we want to hear from you.
Apply to Be a Guest