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Business of Aesthetics

The Podcast for
Aesthetic Practice Owners

Weekly insights on growing and scaling aesthetic practices — featuring leading practitioners, industry experts, and business strategists.

283 Episodes
Weekly New Drops
Tue Every Tuesday

Episodes — Page 15

EP 115

Building a Multi-Disciplinary Practice in NYC

January 12, 2023

Building a multi-disciplinary practice in the aesthetic industry can be quite challenging. Multi-disciplinary practices offer a comprehensive choice of procedures including plastic...

42:31
EP 114

Reflect, Renew and Reset your Marketing Strategy: Your 2023 Guide

January 05, 2023

These are some of the questions you should ask yourself when stepping into a new year. Why? Health-related industries such as the aesthetics sector are fast-paced. New technologies...

39:35
EP 113

Hiring RN Injectors and Getting Started in Aesthetics

December 29, 2022

There are various titles for aesthetic nurses. They may be referred to as nurse injectors or even cosmetic nurses. Even though their titles could be slightly different, the essence...

42:52
EP 112

Empowering Staff to be Their Best

December 22, 2022

Empowering employees is a culture, and it is vital for a business to expand sustainably. However, it requires improving communication clarity, strategic delegating, and trust. Any ...

44:35
EP 111

The Best of BOA: Clinical Tips from the top 10 Doctors

December 15, 2022

In this week's episode, We bring to you some of the best clinical tips we received from our guests on the show.

20:54
EP 110

How to make 2023 Your Best Year Yet with Powerful Marketing

December 08, 2022

The best practices for healthcare marketing were once thought to include direct marketing, print materials, and building a referral network. However, according to recent studies, o...

23:59
EP 109

Reviews, Referrals & Reputation Management

December 01, 2022

In an industry such as Aesthetics, where it's pivotal to establish yourself as a trustworthy provider, positive reviews and referrals can make a huge difference. If these strategie...

46:03
EP 108

Starting, Growing and Selling A Medspa

November 24, 2022

Changing careers to pursue one's dreams and passion looks daunting. However, you can avoid difficult hurdles along the way if you carefully plan a growth strategy where you can man...

47:11
EP 107

Common Legal Questions for Medspa Owners, Answered!

November 17, 2022

The aesthetics market is a people-driven sector. Thus, medspa owners need to pay close attention to how they conduct both their consumers and their staff. In this episode, Jeff inv...

42:11
EP 106

Buying Technology and Building a Patient Base

November 10, 2022

In this week's edition, Jeff invites Dr. Olga Bachilo to give some unique perspectives on a variety of operational aspects of running an aesthetic practice. Dr. Bachilo explains ho...

37:26
EP 105

Common Website Mistakes and the Aesthetic Practice Owner's Solutions

November 03, 2022

Many aesthetic business owners think having an appealing website does the trick. But it's hardly the case. Websites can easily be a waste of money for a number of reasons. This wee...

27:20
EP 104

Call Reviews and Call Conversions

October 28, 2022

In this week's edition, Jeff, Naren and Ryan join us to discuss how to convert more calls into new patients, In this incredibly competitive aesthetic market. Knowing how to convert...

01:15:29